Whether you’re coming up with a brand new website or redesigning an old one, icon design is an important step that many people tend to leave out. In fact, icons are just as important as content and custom website design. They’re a fundamental part of user experience (UX) that makes websites easier to navigate while […]

As you probably already know, User Experience (UX) is the hottest trend to sweep the digital marketing industry. Everything from websites to mobile apps is now designed in a way that’s friendly to the user, but what exactly is UX? The principles of UX are simple: create a platform that’s easier for the user to […]

UX design is currently one of the biggest phrases in web development. The concept of UX design and the underlying theme of modern web development communicate an idea about the nature of websites as a whole. Successful, current websites aren’t bonafide electronic pamphlets or banners. They’re not static marketing materials. A well designed website is […]

A poorly written or poorly placed call-to-action (CTA) can be the kiss of death on an otherwise perfectly-planned marketing campaign. All the great copy you have written only goes so far if your CTA does not elicit a response. Not to mention a lot of users skim the page, looking specifically for the CTA to […]